Friday, April 6, 2007

Shabbat Shalom, mo-fo.

Will Doig wrote a great article for online mag on Readymade Magazine called "Assembly Desired: How ReadyMade Magazine is essentially long-term-relationship porn." And it's my skin mag of choice, at the moment. So what are you waiting for? Click here to read it.

ReadyMade is a home-design periodical produced in Berkeley, California. It features ideas for things you can build from scratch for your home — everything from custom couches to coatracks made from empty Tide bottles. Its aesthetic leans breezy West coast quirk; non-sequitur T-shirts and Pumas abound. And I fit squarely in its target demographic: twenty-something urbanite with apartment-vanity issues. But I'm also part of another market that I don't think ReadyMade even knows it has cornered: the single and lovelorn. Subconsciously or not, they've created a magazine that is essentially long-term-relationship porn.


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